Looks like Mom has had a quite a few light-hearted moments already this afternoon, and maybe some of those little anxiety pills from the doctor too. And what the hell has Dad got on his head? That’s one hell of a thick steak too - he’s never going to be able to cut it with that butter knife. Dad’s looking pretty craggy as well. Maybe it’s time a few less Falstaffs and a bit more time in the sun on the golf course.
The copy reads like it was translated from Mandarin: “For cool brilliance of taste, light beer of quality, every time” sounds a bit like haiku. And they say that if you have to use exclamation marks, your writing is weak. Still, the art direction is kind of cool, with the suds running down behind them.
Everybody can appreciate a good strategic placement, especially when it skewers a pretentious competitor with a healthy dose of snark. The “No Bollocks” tagline is brilliant too, emphasising the brand’s heritage and working class roots with just two simple words. Sure, it’s a little more polite than what a Geordie would say to you as he smashed your face in with a bottle of “the dog”, but it’ll never get complaints from prudish Americans as none of them have the faintest idea what bollocks are.
Ah, the Kiwis. Masters of the amusing ad that deftly walks the fine line between funny and offensive. The ads for Hell Pizza are a masterclass in this balancing act.
Tractor simulator, North Korea
Whiskey Tango Foxtrot? What the hell is going on here? When was docking a dog’s tail a family activity? Sharp axe or not, how could it not hurt? And what’s the point of docking the tail of what is presumably a mutt anyway? Plus, why is the wagon Keen Kutter branded too - did it come with the axe or something?
So many unanswered questions….
I don’t know if anyone can really quantify what exactly “pep” is, but much like “moxie” it was a key selling attribute for the products of yesteryear. Judging by the freakishly red cheeks on those cherubic, slightly possessed looking kids, I’d say that fortifying your donuts with a minimum of 25 units of Vitamin B1 may lead to burst blood vessels, among other donut-related maladies.
The vermouth of choice for crazy cat ladies the world over!
The fur coat and diamond earrings aren’t fooling anyone - we know you live alone in an apartment filled with empty cat food cans and stacks of old newspapers, sipping martinis out of a cracked teacup and telling the cats for the thousandth time about the love of your life, who went to the store to get a pack of smokes and never came back.
I don’t think you’ll see an ad nowadays with a guy knocking back cheap beer while neglecting his woman and wasting time on the internet,. But back when the internet=CB radio, Shlitz=a premium beer, wives=glorified house servants, and guys sat around the house in a shirt and tie, it was perfect fodder for advertising.
What might have been.